Saturday, March 5, 2011

A/B Testing

Have you heard of A/B testing?  The internet is amazing.  Since there is very little real cost to displaying websites (as opposed to billboards, or other forms of visual marketing) you can do A/B testing and statistically know if your change is going to be better.

In life I wish I could test things this way.  Imagine if I could A/B Test my recent car choice.  I could know through real data which car would fill my requirements better. Web designers have a real tool in their arsenal, and they should be using it a lot!  For me, I'll just have to rent the other vehicles and see if I still think I made the right choice.

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